Do you own a small business? Is it a struggle to get recurring business from your present client base? If these are queries that you require an answer to, the following 8 local email marketing tips might just totally revolutionize your firm.
Marketing via email to your patron base has the potential to drive repeat sales, referrals and increase the lifetime value of your consumer. It is very inexpensive. However just because it’s inexpensive doesn’t mean its that straightforward. You see I constantly come across small businesses making the same mistakes when it comes to doing local email marketing.
Here are several suggestions on how you can generate extra responses from your email marketing database by using a a small amount of targeted email advertising strategies. You will be amazed by the results:
1. Folks continually seem compelled to reply to your ad coupon when there is a free prize or gift being given away. On the whole people get excited when they see or hear the word free, particularly when it is for something they have on their radar. Which is why it’s such a powerful word to contain in your copy to your target audience. Get some mileage out of your freebie by not giving it away immediately.
2. Strike a chord with your target audience of the tribulations they may be experiencing. By showing them a possible solution to their predicament you set yourself as the authority thus you turn into part of the solution to their predicament. Ask questions they can only answer either yes or no.
3. A before and after story always gets attention. People love to read a worthy success story and if your ad copy is compelling enough your target audience will actually imagine themselves in the story. By using photographs so as to highlight the before and after when the crisis was resolved after a client uses your product or service is enormously convincing.
4. Making a donation to a charitable body always convinces people that the act of purchasing from you makes them more generous and socially conscious.
5. Testimonials from a movie star will confirm your credibility and worth. Including a photograph along with their testimonial adds credibility. If you include a photo of yourself with the famous person and you will have people jumping to try your product or service. If you have a website or blog be sure your testimonials are on the middle of the front page. Use them boldly as they are very very influential.
6. The use of press releases and/or reviews are exceptional free promotion as is everything that is in print about you and your enterprise. If they are good then that is better. If they are bad then how you handle it will go on record and be noted by your clients. These stories will attach huge value to your copy and amplify your credibility in your target audience readers eyes.
7. Include your personal hand written note, letter or signature. This will raise your appeal to your target audience since they cogitate you are writing only to them. This is easy to impliment. Simply write your note on paper, scan it, and include it within your ad copy.
8. Make a list of all the celebrities and famous people who actually benefited from the use of your products and services. Include their names to add credibility and a touch of glamour to your ad copy. If you have photographs or a personal note from them your response with be catapulted into orbit.
The next time you sit to create your targeted email advertising be sure to include one or more of the local email marketing suggestions and watch as your marketing campaign generates numerous leads and increased sales.